The Toyota of Wooster Blog:


Tundras…Tundras…Tundras…We got ‘em

02/17/2012   Toyota of Wooster has huge selection of 2012 Toyota Tundras in stock. Great savings with Toyota factory rebates up to $2500 (on new 2012 Tundra Crew Max) or as low as 0% apr financing up to 60 months (with approved credit).

 

Come see our selection. We have Tundra Limited, Rock Warriors, Double cab, SR5 , Base and Crew Max Tundras available at this time!!! Check out our online inventory for specific model and color choices.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

January 10, 2012
 
‘Vision of the Future’ Concept Vehicle Features Advanced Powertrain,
Human-Machine Interface and Safety Features
2012 NAIAS - Toyota NS4 Plug-in Hybrid Concept 001 2012 NAIAS - Toyota NS4 Plug-in Hybrid Concept 001 2012 NAIAS - Toyota NS4 Plug-in Hybrid Concept 006 2012 NAIAS - Toyota NS4 Plug-in Hybrid Concept 007
 
Toyota Motor Sales President and Chief Operating Officer Jim Lentz introduces the Prius c and Toyota NS4 plug-in hybrid concept at the North American International Auto Show in Detroit on Jan. 10, 2012.DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating officer. “NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”

NS4’s advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.

Sleek, Futuristic Styling
The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.

The A-pillars are ultra thin for improved driver visibility while maintaining roof
crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.

Increased Connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.

The NS4 concept’s Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of “learning” driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package.

State-of-the-Art Safety Features
The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.

The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.

The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota’s Total Human Model for Safety (THUMS) virtual model.

Using sub-millimeter wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

  • Hydrophobic coating – Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)
  • Anti-fog film – High performance resin material with anti-fogging characteristics and increased durability
  • High ultraviolet (UV) absorbing inner-layer – Removes 99 percent of harmful UVA and UVB rays
  • Anti-solar film with radio-wave transparency – Reduces the internal vehicle temperature and improves electronic device functionality

Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.

“The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies,” said Lentz. “NS4 demonstrates Toyota’s ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere.”

For additional information, including hi-res images and b-roll, please visit www.toyota.com/esq or www.toyotanewsroom.com.

 

Second Annual Shareathon Program

December 12, 2011

Toyota Announces Second Annual Shareathon Program

Consumers Eligible for Up to $1,000 Prepaid Debit Card for Tweeting About Their Toyotathon Participation
TORRANCE, Calif. (December 12, 2011) – Toyota Motor Sales, U.S.A., Inc. today launched the second annual Shareathon program, where customers can tweet about their plans to buy or a lease a new Toyota during Toyotathon and earn a $500 prepaid debit card. Building on the success of last year’s program, the 2011 Shareathon has announced an additional reward program for those who rally their followers to retweet the original message. Each retweet increases the debit card amount by $50, up to a maximum of $500 from these retweets, for a total of $1,000.
 
From Dec. 12 through Dec. 21, shoppers who register online at www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to retweet the initial message. As an added bonus, those followers who retweet the message will be entered to win a 2011 Prius from Toyota.
 
“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”
 
Beginning at 11:00 a.m. EST on each day of the program, certificates will be available to the first 140 people who register on the site and tweet about their plans to get a new Toyota during Toyotathon. After the new vehicle is purchased, each participant will need his or her unique coupon code and VIN to receive the prepaid debit card. Participants must submit for redemption no later than Jan. 31, 2012.
 
In addition to enabling users to register for the program, the Shareathon site will also generate interactive visualizations tracking the original tweets and their subsequent retweets. Users can see the journey of their tweets—as well as the tweets of others—mapped out in circular graphs in which each point represents a retweet, with color-coding to distinguish original retweets from second- and third-generation retweets.
 
The Shareathon promotion is separate from any existing incentive programs that may currently be in place. For official rules and to learn more, visit www.toyota.com/shareathon or http://www.youtube.com/v/V9JmbAeeON8.
Contact(s):
Contacts:

Sona Iliffe-Moon

Toyota Motor Sales, U.S.A., Inc.
(310) 468-6721
Jaymie Robinson
Saatchi LA for Toyota
(310) 214-6033

5 Star Safety Rating for All-New 2012 Camry

December 07, 2011

Statement from Toyota Motor Sales, U.S.A., Inc., Regarding the National Highway Traffic Safety Administration’s Five-Star Composite Rating for All-New 2012 Camry

We are very pleased that the all-new 2012 Camry has earned a five-star composite safety rating from the National Highway Traffic Safety Administration (NHTSA). The fact that the Camry earned this five-star overall score after enduring a more rigorous NHTSA testing procedure targeted at raising the bar for overall vehicle safety is testament to the strong design, and safety-focused engineering consumers can expect in the nation’s top-selling car.
 
The redesigned 2012 Camry features a reinforced body structure that utilizes high-strength steel construction to help withstand cabin deformity during certain severe collisions, absorb impact energies and help enhance occupant safety. Each Camry is also equipped with a class-leading 10 standard airbags to help protect occupants in the event of a collision. Like all Toyota models, the 2012 Camry is equipped with Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Star Safety System™ also features the standard Smart Stop Technology brake-override system, and a tire pressure monitoring system as standard equipment.
 
Vehicle safety and the development of technologies that forward the safety mission, such as Camry’s available Blind Spot Monitor, remain a priority at Toyota.   Our designers and engineers will continue their efforts toward occupant safety, and, in doing so, help raise the bar for vehicle safety industry-wide.

Toyota Introduces Seventh-Generation Camry for 2012

TORRANCE, Calif. – Toyota introduced today the all-new, seventh-generation Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The 2012 Camry debuts a bold, sophisticated new design with a more spacious interior, improved driving dynamics and an even quieter ride than before.  With class leading safety, fuel economy and multi-media technology added in, the end result is the best Camry ever made. Introduced in 1983, the Toyota Camry would later establish the template for the modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along with a comfortable, quiet ride. Since that time, Toyota has sold more than 15 million Camry models worldwide.

“The all-new 2012 Camry blends an evolution of the car’s values such as comfort, efficiency, reliability and safety with a more appealing design and engaging driving experience,” said Bob Carter, Toyota Division group vice president and general manager.  “Competition in the midsize sedan segment is the strongest it’s ever been, and the all-new Camry is designed to maintain its long-standing leadership while also broadening its appeal.”
The Toyota Camry again offers three powertrain choices, all of which have been enhanced for 2012 to provide better fuel economy and more responsive performance. All Camry models with the revised 2.5-liter four-cylinder engine now offer 178 horsepower, an increase of nine hp, and 170 lb.-ft. of peak torque. EPA-estimated fuel economy figures are 25 mpg city/35 highway, and the 28 mpg combined is two more than the previous generation Camry. The 2.5-liter engine employs Dual VVT-i (Dual Variable Valve Timing-intelligent), which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds. The Acoustic Control Induction System (ACIS) helps optimize torque over a broad engine speed range.
Performance and Efficiency
The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers 268 horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Enhancements to this engine boost its fuel economy to projected EPA-estimated ratings of 21 mpg city/30 mpg highway, the best for any current V6 midsize sedan.
The V6 uses chain-driven camshafts and Dual Variable Valve Timing with intelligence (Dual VVT-i). To improve efficiency, the V6 features a new, lower oil viscosity and an automatic transmission fluid warmer that brings the transmission to operating temperature more quickly in cold weather. Higher final drive-gear ratios also contribute to better fuel economy in the new Camry models.
The gas-engine LE, XLE and SE models come equipped exclusively with a six-speed automatic transmission that offers a sequential manual shift mode using the console shifter. Intelligent control adapts shifting strategy in response to driver input, with fast kick-down. In addition, the Camry SE exclusively offers a “D range” sequential shifting, which allows manual shifting with the new steering wheel paddle shifters even when the console shifter is in the “D” mode. Also exclusive to the Camry SE, the automatic transmission features faster shift times when in “S” mode and downshift blipping control emphasizes a sense of sportiness.
All-New Camry Hybrid Sets New Standard for Mid-size Hybrid Sedans
The all-new Camry Hybrid debuts a highly revised version of the brand’s Hybrid Synergy Drive powertrain, including a new 2.5-liter four-cylinder engine. The 2012 Camry Hybrid LE, with EPA-estimated 43 mpg city/39 mpg highway/41 mpg combined, yields a more-than-30 percent boost in fuel economy in the EPA city and combined driving cycles, compared to the previous generation, thanks largely to the new hybrid powertrain, but also due to lighter vehicle weight and optimized aerodynamics.
Through its unique transaxle, the Hybrid Synergy Drive system combines output from the four-cylinder engine with a small high-torque electric motor. The system produces a combined 200 horsepower and varies power between the gas engine and electric motor, or combines both, as needed.
The new 2.5-liter engine, like the 2.4-liter it replaces, uses the Atkinson cycle (delayed intake-valve closing for an expansion ratio greater than compression ratio) to achieve maximum efficiency. The Variable Valve Timing with intelligence (VVT-i) system on the intake camshaft enhances torque, which is greater than with the previous engine. An electric water pump, a roller-rocker type valvetrain and a variable-output oil pump help to reduce internal friction, boosting economy.
A new water-cooled exhaust gas recirculation (EGR) system helps to ensure the lowest possible emissions at all vehicle speeds and helps increase fuel efficiency. By cooling and controlling exhaust gas injected into each cylinder, the system eliminates the need to richen the air-fuel mixture to control cylinder temperatures.
The 2012 Camry Hybrid meets AT-PZEV (Advanced Technology Partial-credit Zero Emissions Vehicle) standards. New sound absorbing materials in the engine compartment, along with more linear control over engine speed, give the 2012 Camry Hybrid a more pleasing sound under acceleration.
Because there are situations in which the gas engine in the Camry Hybrid shuts off, air conditioning and power steering systems are driven electrically. New efficiency measures in the Hybrid Synergy Drive system include reducing internal losses in the transaxle, improving motor-voltage control, and optimizing the regenerative braking. The proven nickel-metal-hydride battery, located in the luggage compartment behind the rear seats, now features enhanced air-cooling. Its more compact size, along with moving the DC/DC converter to the engine compartment, results in a trunk that is 2.1-cubic feet larger than in the previous-generation Camry Hybrid.
Lighter overall vehicle weight also contributes to better performance and fuel economy. Its 7.6-second zero-to-60 acceleration time places the Camry Hybrid between the four-cylinder and V6 models. Lower rolling resistance tires, available for the first time in 17-inch size, also help boost fuel economy.
New for the 2012 Camry Hybrid, an EV Drive mode allows the driver to operate the car on the electric motor alone for up to 1.6 miles at lower speeds (below approximately 25 mph). The EV indicator illuminates when the vehicle is being propelled solely by the electric motor.
As on the previous Camry Hybrid, ECO mode optimizes throttle response and air conditioning output to prioritize maximum fuel economy. A Hybrid-exclusive instrument cluster with Hybrid System Indicator and fuel consumption indicator helps the driver to operate the car as economically as possible.

Instantaneous fuel economy is shown with LEDs (light emitting diodes) around the outside of the average fuel economy gauge. The car’s Multi-Information display graphically shows fuel economy in real time and can also show energy flow, and cruising range information.

As before, applying the brake converts the motor to a generator that captures the kinetic energy from the still-spinning vehicle wheels, storing it in the hybrid battery pack. Putting the shifter into “B” uses regenerative braking as a form of engine braking for enhanced control on steep descents. New hill-start assist control helps prevent the vehicle from rolling backward when starting off on an incline when the brake pedal is released.
Exclusive exterior and interior design touches and badging differentiate the 2012 Camry Hybrid from other Camry models. Inside, Hybrid-exclusive trim is found on the instrument panel and door switch bases, upper console panels and shift knob. The Camry Hybrid also features its own exclusive seat fabric in ivory or light gray. An exclusive leather and Ultrasuede is also available. A three-dial Optitron gauge panel with chrome-accented outer rings provides a luxurious appearance.
 
Grade Strategy
 The all-new Camry and Camry Hybrid will offer six different model grades to choose from.  Camry will be available in the entry-level L, value-driven LE, premium XLE and sporty SE grades. The XLE and SE are available with four-cylinder or V6 engines. The Camry Hybrid is offered in LE and XLE grades.
Exterior Design
The 2012 Camry employs an elegantly simple but modern form, emphasizing a wider, lower stance than previous models. The design conveys an “architectural statement” through crisp, precise character lines, while a more strongly curved door cross-section and more defined rocker panel molding (chrome accented on LE and XLE) give the Camry a more expressive appearance.
Headlights show a more dynamic shape, with a pronounced curvature of the main-beam unit merging into the bumper cover. Fog lights are standard on the XLE and SE grades. The rear lamp clusters wrap tightly into the body sides, with their top sections extending into the trunk panel.
The Camry LE and XLE feature additional exterior chrome trim, and the SE grade debuts its own lower-body design and exclusive fine-mesh upper grille section. The SE also features three-part lower grille section housing fog lamps, along with black sport trim headlamp bezels. The more prominent rocker panel moldings on the SE cleanly link to integrated front and rear underbody spoilers, emphasizing width, and the trunk lid carries an integrated spoiler.
Accentuating the new body design are four new colors. Two of the colors (Attitude Black Metallic and Clearwater Blue) are all-new to Toyota in the U.S. Attitude Black Metallic blends in a bright blue pigment for an intriguing take on traditional jet black; Clearwater Blue incorporates a silver metallic pigment to lend this hue a glassy, water-like finish.
 
Interior Design
While featuring nearly the same external dimensions as the previous generation, the 2012 Camry offers a more inviting and spacious interior.  A new dashboard design, modified seat locations, redesigned seats and lean door, pillar and headliner trim all combine to add both real space and greater perceptual spaciousness while also enhancing outward visibility.  Repositioning the driver’s seat and the standard tilt/telescoping steering wheel (tilt has increased 33 percent for greater driver comfort) also aid forward visibility and enhance the driver’s positioning.
The accelerator pedal and front seats were moved forward, and the rear-seat hip point was positioned rearward, increasing the couple distance by 0.6-inch; together with reshaped front seatbacks help increase rear-knee room by 1.8-inch. The redesigned center console and front edge of the rear-seat cushion increase rear middle seat legroom by two inches.
Not as obvious are the many areas where Camry designers reshaped interior trim to increase the feeling of spaciousness, including the A- and B-pillars, headliner over the rear seat and door trim.  In most vehicles, space is left between the structure and the trim to yield a clean surface. Using a lean-car design approach, the trim more closely follows the structure beneath it. The result is added space that contributes much more to a feeling of comfort than the gains in mere millimeters might suggest.
Three-dimensional construction and contrasting-material textures give the new instrument panel a feeling of depth, while the shapes themselves contribute to a more spacious cabin and improved forward sightlines. The prominently curved center cluster appears to float over the instrument panel, reducing its visual mass. Soft textures used on the upper instrument panel, upper door trim, door armrests and center console armrest contribute to greater comfort in the Camry.  Stitching on the instrument panel soft padding and matching stitching-look trim elsewhere helps to create a sense of luxury. Aluminum-color and chrome trim are used judiciously.
The Camry LE and XLE grades feature either ivory or gray seating color; the Camry SE features unique upholstery in black-on-black or black-on-gray. Newly designed front-seat frames, higher seatbacks and longer seat cushions enhance comfort. The height adjustment on the driver’s seat offers nearly a half inch greater range than before (total travel is 2.4 inches). The SE’s sporty front seats provide thicker side bolsters, and the exclusive three-spoke leather-wrapped steering wheel offers paddle-shift control for the six-speed automatic transmission.
For 2012, the Camry offers four seat-covering materials: fabric in the LE and XLE; fabric with SofTex in the SE, standard leather trim on the XLE V6 (optional in the XLE four-cylinder), and Ultrasuede® with leather available for the SE and XLE Hybrid.  Heated seats are standard on the XLE V6 and are available for SE, XLE four-cylinder and Hybrid with variable temperature control.
The new Camry provides the added functionality demanded by consumers today, yet keeps its controls straightforward and intuitive to use. Control knobs impart a high-precision feel when used. Special attention was paid to function and comfort with the center console design. Soft kneepads on both sides add comfort for the driver and passenger; the front section offers a 12V accessory connector and an easy-to-access USB/input jack port for connecting iPods and other media devices. A sliding rear console door rather than the more traditional flip-up design enables easier access from either front seat. Two steering wheel designs, with integrated audio and Bluetooth® controls, are featured: a four-spoke for LE; a leather-wrapped four-spoke for XLE; and a sporty three-spoke, leather-wrapped wheel for the SE.
All grades now feature a standard 60/40 split folding rear seatback to expand cargo capacity. The seats can be lowered by a remote release from the trunk area. Rear-seat side airbags are standard across the line, and an armrest with cup holders adds comfort and convenience.Seamlessly integrated into the Camry are state-of-the-art electronics and enhanced connectivity features. A Bluetooth wireless connection for compatible hands-free phone calls is standard, now improved by an available automatic phone book transfer function. Also standard is a USB port that allows playing of music and video from portable audio devices, using the vehicle sound system and available in-dash display screen, including full iPod integration.

 

Advanced Connectivity
The standard audio system on LE, XLE and SE has a 6.1-inch screen and six speakers. The screen also displays the energy monitor and fuel consumption data, and functions as the monitor for the available integrated back-up camera (SE and XLE only) and the Display Audio System. The screen also offers a new value-driven navigation system and serves as a portal for Entune, Toyota’s innovative new multimedia system. An available HD Radio system enables CD sound quality from digital FM broadcasts, and has features that maximize analog and AM broadcast sound quality. The system will include HD Radio with iTunes tagging for future purchase and SiriusXM Satellite Radio.

The top-of-the-line audio is equipped with a new seven-inch Premium HDD Navigation system with Entune and JBL. This system offers a new split-screen feature that allows for simultaneously displaying navigation and audio information.
Camry also offers the new JBL GreenEdge audio system that combines an eight-channel amplifier and door-mounted acoustic lens speakers, to provide a high-quality sound. The GreenEdge amplifier achieves a 66-percent reduction in overall mass and a 50-percent enhancement in sound efficiency. The GreenEdge speakers produce a higher output of sound with the same power or less consumption of conventional models.
Entune Multimedia System
Camry will be one of the first Toyotas to offer the Entune multimedia system. For the first time ever in a Toyota automobile, this new system leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.
Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune brings the largest selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service.
The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road by eliminating the need to memorize thousands of voice commands. The system will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set Quick Reply Messages such as: “I’m driving and will reply later.”
A New Benchmark for Midsize Sedan Quietness
Long lauded as a benchmark for ride smoothness and quietness in the midsize segment, the all-new Camry resets the standard by taking both attributes to an even higher level of refinement. To reduce noise throughout the entire cabin, focus was placed on suppressing noises that stand out. As powertrains have become more refined and quieter, wind noise and road noise have tended to become more noticeable to drivers and passengers. A low noise reading (in decibels) does not always equate to a subjectively quiet interior. Vehicle occupants perception of quietness also depends on the type and frequency of the sound.
It was determined where such noticeable sounds enter the cabin, and additional insulation was placed in those areas. New sound absorbing materials silence any noise that manages to penetrate the interior. In particular, engineers focused on suppressing noises that are near the frequencies of human speech to provide an environment that is more comfortable for conversation.
Measures that focus on reducing wind noise include stronger door and rocker area seals; optimized placement of sound insulating materials; foam applied in the roof, pillars and door openings; acoustic glass used for the V6 and Hybrid model’s windshield; and special bracing of cowl intake louvers.
The dashboard structure and assembly, one of the most complex areas in modern cars, was thoroughly optimized to prevent noise intrusion. It can also be a source of noise intrusion. The structure employs a new cross member and center brace, along with sandwiched sheet steel to suppress resonance and reduce vibration. With the sandwiched steel, asphalt foam is used to absorb vibration energy while increasing sound blocking effectiveness.
A dash outer silencer uses an air layer between the dash panel and sound absorbing felt. An inner silencing layer uses soft and hard felts to block a wide range of low-to-high frequencies. Damping-coating thickness and application areas have been optimized for reduced floor-panel vibration and noise penetration through the floor, and a new type of carpet helps eliminates noise. Silencer panels installed in the rear-wheel housings, and new sound-absorbing materials added to the trunk’s interior side trim further reduce road noise from the tires and wheel housings.
Exceptional Handling and Ride
A more rigid body structure, revised front suspension, redesigned rear suspension and aerodynamics all help to imbue the new Camry with greater straight-line stability and crisper steering response, while also enhancing overall ride comfort. Handling stability, more than just conveying a sense of driving enjoyment, also greatly influences the driver’s feeling of security.
The 2012 Camry body structure uses a greater amount of high tensile steel (440 Mpa or higher) than before and even stronger high tensile strength sheet steel (590 Mpa or higher), resulting in a stronger but lighter body than the previous model. A flared design on the doors and fenders enables use of slimmer but stronger construction. High tensile aluminum bumper supports are lighter yet stronger than before. Newly developed plastic for the bumper covers and cowl louvers reduces weight as well.
The stiffened cowl section increases suspension-area rigidity, suppressing twist. The front-suspension towers are directly connected through the cowl to increase rigidity, and the attachment method and reinforcement braces have been strengthened. The all-new rear underbody and rear subframe increase lateral force control and torsional rigidity.
The McPherson-strut front suspension now uses inversely wound coil springs that enhance straight-line stability.  Shock-absorber damping and stabilizer-bar thickness have been optimized as well. The rear suspension retains the proven dual-link strut configuration of the previous model but has been redesigned with new geometry (increased toe-in during cornering and braking) and retuned components to enhance cornering stability. Coil springs, bushings, stabilizer-bar and shock-absorber damping have all been revised.
Rear-combination lamps and side-view mirrors on the 2012 Camry incorporate aero stabilizing fins, inspired by Formula One racing technology, that create air vortexes on the body sides to stabilize the body and contribute to handling stability. Underbody aerodynamic elements regulate airflow under the vehicle, also contributing to ride smoothness.
The Camry SE model features specific suspension components and tuning, including exclusive steering knuckles and lighter, stiffer lower front control arms. The front and rear springs are exclusive to this model, and the shock absorbers feature internal rebound springs for greater cornering roll resistance. The rear suspension No. 1 control arm uses a pillow-ball bushing to further enhance handling agility.
All new Camry models will be the first to feature Toyota’s latest electric power steering (EPS) control system, which will offer more flexibility to steering-feel tuning. The system regulates power-assist response based on vehicle speed, and for the first time steering-input rate.  The vehicle-speed sensing feature will provide light effort during low speeds, changing to moderate effort during higher speeds.

The SE grade will feature a power-assist ratio that provides a more sporty feeling than the LE and XLE.

Also, electricity is only consumed when assist power is necessary, helping to improve fuel economy.  Electric power steering is also more environment-friendly, as it does not require hydraulic fluid.
All Camry grades feature newly developed all-season tires designed for an optimal balance of fuel economy, handling, quietness, ride comfort and braking performance. The LE grade features standard 16-inch wheels; the SE comes standard with five-spoke 17-inch alloy wheels and the V6 SE offers the first 18-inch alloy wheels on a Camry. The latter feature is a unique twist-spoke design with 225/45R18 all-season tires.  Camry SE models will also include tires that have more grip. The Camry XLE comes standard with 17-inch alloy wheels featuring an elegant 10-spoke design.
Safety and Security
All 2012 Camry models are equipped with 10 standard airbags: dual-stage advanced SRS front airbags, front and rear seat-mounted side airbags, side curtain airbags and a driver’s and front passenger’s knee airbag. The front-passenger’s knee airbag and rear-seat side airbags are new to Camry.
The Camry’s body structure is designed to help absorb collision-impact forces and help minimize impact deformation to the passenger cabin. High-strength steel is used for B-pillar and rocker-panel reinforcements to help manage overall body deformation in the event of certain side collisions. The seat frames also are designed to help absorb side collision loads. The inner-hood structure and front-edge construction are designed to help reduce pedestrian injuries in a collision.
Like all Toyota models, the Camry will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system. An electronic tire pressure monitoring system is standard equipment.
Another available safety system, Safety Connect, can access a call center with a live operator who can dispatch police and emergency vehicles. The system combines automatic collision notification and a stolen vehicle locator feature, which can track the location of the stolen vehicle via GPS and help guide police to recover it.
The new available Blind Spot Monitor uses sub-millimeter wave radar to detect vehicles in the driver’s blind spots. When the system detects a vehicle in the adjacent lane, it alerts the driver using indicators on the side mirrors. If the turn signal is on when the there is a vehicle in the blind spot of the driver’s intended lane, the indicator on the corresponding mirror will flash. The driver can switch off the system, if desired.
In vehicles equipped with one of the display audio systems and backup camera, when the vehicle is shifted into Reverse, the audio display will show the image of what the camera captures, along with an overlay of positioning lines representing the parking space and distance to obstacles.
Peace of Mind Warranty Protection
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.
The Camry will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Prius Performance Package

2011 Toyota Prius Offers All New PLUS Performance Package

 TORRANCE, Calif., June 30, 2011 – - The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show — the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. It features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology.   PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive styling and performance handling.

Available only in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter GrayMetallic. The added features of the PLUS make this the most fun-to-drive, performance-enhanced Prius, while maintaining its industry-leading fuel efficiency.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear.   This enhances the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun.  The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories in a unique combination at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.

Toyota Launches National Program

June 29, 2011

Toyota Launches National Program to Expand Efforts to Help Schools,

Hospitals and Community Organizations Make the Most of Every Dollar

 
At Clinton Global Initiative Meeting, the Company Announces It Is Donating Toyota Production System Expertise to Benefit Up to 20 Organizations in the First Year
 
Initial Project to Focus on New Orleans Nonprofit That Expects Toyota Techniques to Help It Accelerate Post-Katrina Rebuilding
June 29, 2011 – Chicago, Ill. – Toyota today announced the launch of a national program to donate its Toyota Production System (TPS) expertise to help schools, hospitals and nonprofits improve their operations, extend their reach and increase their impact. The company will be working with up to 20 community organizations across the United States in the first year to help improve performance, beginning with the St. Bernard Project, a New Orleans recovery organization that employs returning war veterans, AmeriCorps members and volunteers to rebuild homes devastated by Hurricane Katrina.
Toyota’s announcement was made at the opening of the inaugural CGI America meeting in Chicago, a Clinton Global Initiative undertaking that is focused on creating U.S. jobs and driving economic growth.
Yoshimi Inaba, President and COO of Toyota Motor North America, Inc., said: “At Toyota, we judge our success not just on the cars we make, but also on how many people we help and communities we support.  In today’s challenging economy, non-profits across the U.S. are under increasing pressure to provide more services for more people – with fewer resources.   By sharing the techniques of the Toyota Production System, we hope to help these vital organizations increase productivity and efficiency, while decreasing costs and retaining jobs.  We are pleased to extend this support – which has been a long-standing resource for successful for-profit companies across North America – to organizations that help people most in need.”
The St. Bernard Project (SBP) has rebuilt more than 380 homes in the New Orleans area and created innovative job training and employment opportunities for returning war veterans. The organization expects that what it learns from Toyota regarding efficiency and productivity improvements will enable it to accelerate its rebuilding efforts by 20 percent, train and employ three times as many war veterans and make more effective use of the more than 60 AmeriCorps members and 200 civilian volunteers dedicated each day to building and rebuilding housing for Katrina survivors.
SBP CEO and Co-Founder Zack Rosenburg said: “In disaster recovery, time matters. We are confident that Toyota’s expertise will help us not only expedite recovery efforts in New Orleans, but also allow us to replicate our vertically integrated rebuilding model in Joplin, Mo., Tuscaloosa, Ala., and other areas of the country devastated by recent natural disasters.”
Toyota’s initiative to support community organizations is being led by the Toyota Production System Support Center (TSSC), which was originally established in 1992 to give back to North America by sharing the techniques of the Toyota Production System with Toyota-related suppliers and other companies nationwide. TSSC’s work is focused on helping to make substantial improvements by increasing productivity, safety and quality and decreasing costs, always with a unique focus on ensuring job retention. A sought after resource for some of America’s most successful for-profit companies, TSSC’s expertise is now being made available more broadly to nonprofits and other community organizations.
Toyota also announced today that TSSC will now operate as a not-for-profit entity.
 
Techniques Pioneered on Toyota’s Auto Assembly Lines Having a Substantial Impact at Community Organizations
TSSC pilot projects have already demonstrated the many ways in which concepts pioneered on Toyota’s automobile assembly lines can benefit a wide array of nonprofit and community organizations.  For example:
  • Long wait times at the Community Kitchen & Food Pantry in Harlem (part of the Food Bank for New York City) were reduced from more than an hour to just 18 minutes by improving processes in meal services; and
  • At Allegheny General Hospital in Pittsburgh, applying Toyota’s renowned “just in time” supply process to the delivery of pharmacy supplies dramatically cut down on waste and is projected to save the hospital $391,000 per year.
Daryl Foriest, Director of Meal Services at the Kitchen & Food Pantry of West Harlem, noted: “The financial assistance we receive from our generous donors allows us to continue to serve our customers, but Toyota’s process training allows us to serve them better. Working with Toyota, we were able to reduce the wait time for a meal, customize meals for customers to eliminate unwanted food options, and with an accelerated service time, we no longer need to devote resources managing long lines.  This is a system we can use at soup kitchens across New York City.”
Diane Frndak, Corporate Vice President of Safety and Quality at Allegheny General Hospital, said: “Not only did the new system Toyota helped us develop eliminate waste and improve quality, it also streamlined the workload for the pharmacy and nursing staff. With the new system in place, our nurses are now able to spend more time with patients.”
St. Bernard Project’s Zack Rosenburg added: “Toyota is uniquely qualified to offer these types of services, which can be ‘game changers’ for pioneering nonprofits like the St. Bernard Project.  Rarely do you see a company give away this type of expertise.”
Toyota’s commitment also builds on its long-standing focus on supporting local communities. Over the past 20 years, the company has donated more than half a billion dollars to nonprofit organizations across the U.S.

Winners Announced for Toyota 100 Cars for Good Program

June 29, 2011

Next 25 Winners Announced for Toyota 100 Cars for Good Program

Public Voting to Determine 50 Remaining Nonprofit Organizations to Receive Toyota Vehicle

• A total of 50 nonprofit organizations have been selected by the public to receive a new Toyota vehicle
• Five non-profit organizations will continue to be profiled on Toyota’s Facebook page (http://www.facebook.com/toyota) each day through August 16
• One vehicle will be awarded each day through August 16, for a total of 100 vehicles

TORRANCE, CALIF. (June 29, 2011) – Toyota today announced the second set of 25 winners of the Toyota 100 Cars for Good program, which awards 100 vehicles over the course of 100 days to 100 deserving non-profits. Winners of the Toyota 100 Cars for Good program are determined based on voting from the public. Each day, five organizations are profiled on Toyota’s Facebook page where the public is invited to show their support by voting to determine the winning nonprofit organization.

Each daily winner will be awarded a new Toyota vehicle to help the organizations continue to do “good” in their local communities. The remaining finalists will each receive a $1000 grant from Toyota.

The second set of 25 winners spanned several categories including animal welfare, health & safety, human services and support for veterans. From helping those living with disabilities achieve a greater level of independence to providing support for women who are pregnant and homeless, a variety of worthy causes were shared on the finalists’ profiles and ultimately selected by the public to receive a new vehicle to further support their missions.

The second 25 winners in Toyota’s 100 Cars for Good program are:
• Big Cat Rescue; Tampa, FL; June 3, 2011
• Anderson Humane Society; Lawrenceburg, KY; June 4, 2011
• Summit Assistance Dogs; Anacortes, WA; June 5, 2011
• Senior Citizen Services of Metropolitan Atlanta; Atlanta, GA; June 6, 2011
• City Rescue Mission of Saginaw; Saginaw, MI; June 7, 2011
• Humane Society of Concord & Greater Cabarrus County; Concord, NC; June 8, 2011
• Vets4Vets; Greensburg, PA; June 9, 2011
• Colorado Fourteeners Initiative; Golden, CO; June 10, 2011
• Project HOPEFUL; Joliet, IL; June 11, 2011
• Alaska Assistance Dogs; Wasilla, AK; June 12, 2011
• SPCA Tampa Bay; Largo, FL; June 13, 2011
• For the Love of Dogs; Sale Creek, TN; June 14, 2011
• Aleethia Foundation; Washington, D.C.; June 15, 2011
• Cascades Humane Society; Jackson, MI; June 16, 2011
• My Angel With Paws; Deland, FL; June 17, 2011
• Lincoln County Council on Aging; Troy, MO; June 18, 2011
• Jewish Family Service; West Bloomfield, MI; June 19, 2011
• Redwood; Fort Mitchell, KY; June 20, 2011
• Hope House; Kingsport, TN; June 21, 2011
• Anderson Animal Shelter; South Elgin, IL; June 22, 2011
• PC Pound Puppies; Mt. Vernon, IN; June 23, 2011
• SPCA of Winchester, Frederick and Clarke Counties; Winchester VA; June 24, 2011
• Golden Harvest Food Bank; August, GA; June 25, 2011
• Operation UNITE; Somerset, KY; June 26, 2011
• Arcadia Humane Society; Sunset, LA; June 27, 2011

Public voting for the 100 Cars for Good program opened May 9 and will continue through August 16. Voters may place one vote per day, each day, over the course of the program. Each day, the previous day’s winner will be announced and five new nonprofit organizations will be featured for voting. Winning organizations can choose from the following vehicles: Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility. With each vehicle, Toyota Financial Services will provide a six-year, 100,000-mile Toyota Vehicle Service Agreement to provide extended protection beyond the vehicle warranty.

The 500 finalists, from which the 100 winners are ultimately selected, were chosen by an independent panel of judges who are experts in the fields of philanthropy and corporate social responsibility.

Quote
“It gives us great pride to announce the second set of 25 winners in the Toyota 100 Cars for Good Program,” said Jim Lentz, president of Toyota Motor Sales, U.S.A., Inc. “The selected winners not only provide significant services, but also inspire by showing what is possible when we put others’ needs before our own. We congratulate our second set of 25 winners and wish the remaining finalists the best of luck.”

Contact(s):
Media Contact:                                             
Tracy Segal
GolinHarris for Toyota
(213) 438-8781
tsegal@golinharris.com
About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than $500 million to philanthropic programs in the U.S.

For more information on Toyota’s commitment to improving communities nationwide, visit http://www.toyota.com/community.

About Toyota Financial Services
TFS is the finance and insurance brand for Toyota in the United States, offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and extended service contracts through Toyota Motor Insurance Services (TMIS).  Lexus Financial Services is the brand for financial products for Lexus dealers and customers. TFS currently employs over 3,300 associates nationwide, and has managed assets totaling more than $87 billion.  It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.  For more information, please visit www.toyotafinancial.com.

Toyota Pledges $1 Million to Tornado Disaster Relief Efforts

Toyota Pledges $1 Million to Tornado Disaster Relief Efforts

May 5, 2011 – New York, NY – Toyota today announced a $1 million contribution to the American Red Cross to support relief efforts for victims of the recent outbreak of tornados in the Southern, Midwestern and Eastern regions of the United States. In addition, Toyota will match employee contributions to the American Red Cross. The company will also provide additional support and assistance to those Toyota employees who have lost their homes.
Commenting on the donation, Yoshi Inaba, president and chief operating officer of Toyota Motor North America, Inc., said, “All of us at Toyota express our sincere condolences to the families affected by these devastating storms. Since we have manufacturing plants, suppliers and many dealerships in the regions that were hit the hardest, we felt a special responsibility to lend a hand. In addition to this financial support, many Toyota employees are already involved in volunteer activities to support those in need. We very much appreciate their personal engagement.”
Contact(s):
Contact:
Javier Moreno
Toyota Motor North America, Inc.
212-715-7469
jmoreno@tma.toyota.com

Prius v Still on Track for Delivery in U.S. this Fall

 

TORRANCE, Calif., May 13, 2011 –Following Toyota Motor Corporation’s (TMC) announcement in Japan today that delivery of the Prius alpha will be delayed, Toyota Motor Sales, U.S.A., Inc. (TMS) announced that the Prius v is still on track for delivery to U.S. customers this fall.

Delay of the Japan-market Prius alpha is due to the ongoing effects of the March 11 earthquake and tsunami.

              

 

http://pressroom.toyota.com/